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What we do?

Goldmark media was founded by call center professionals, we have decades of experience in TCPA compliant opt in lead generation and call center experience, our pay per call platform is utilized by some of the industry leaders in Reverse Mortgage, Health and Life insurance, Solar, roofing and legal. Our partners benefit by a lower cost per acquisition and labor expense by receiving inbound qualified compliant live transfers.

Mortgage Leads

Solar Leads

Health Insurance

Mortgage Protection Insurance



Goldmark Media

Goldmark Media Pay Per Call Agency is a leading provider specializing in TCPA compliant leads that offer a seamless combination of transferred data and live calls. With a strong focus on compliance, this agency ensures that every lead generated adheres to the regulations set forth by the Telephone Consumer Protection Act (TCPA). By incorporating trusted forms and Jornaya TCPA compliance tokens, they provide clients with peace of mind, knowing that their lead acquisition process is in full compliance with legal requirements.
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Goldmark Media

We do a business of Satisfaction

Pay per call vs Pay per lead

From a monetary standpoint, both the pay per call (PPC) and pay per lead (PPL) models have their own benefits for lead purchasers. Let’s explore the advantages of each:

Pay per Call (PPC) Model:

Higher Conversion Rates: With PPC, you pay for actual phone calls, meaning you have a higher chance of converting leads into customers. Since callers have taken the effort to make a call, they are generally more engaged and more likely to convert into a sale or desired action.
Quality Control: By receiving calls directly, you could assess the lead’s quality in real time. You can ask qualifying questions or engage in conversation to gauge their interest, needs, and readiness to make a purchase. This allows you to filter out low-quality leads and focus your resources on high-potential prospects.
Direct Interaction: PPC provides a direct line of communication between you and the potential customer. This allows for immediate relationship-building, addressing concerns, and offering personalized solutions, thereby increasing the chances of closing a sale.
Monetization Opportunities: PPC offers additional monetization opportunities beyond a one-time purchase. For example, if the lead doesn’t convert immediately, you can still establish a long-term relationship, nurture them through follow-up calls, and potentially convert them into customers later.

Pay per Lead (PPL) Model:

Cost Control: With PPL, you pay for each lead generated, regardless of whether they convert into customers or not. This model provides a cost advantage because you are paying only for the leads you receive, which can be more cost-effective if you have a lower conversion rate or if you want to control your budget more precisely.
Predictable Expenses: PPL offers a more predictable expense structure since you pay a fixed price per lead. This allows for better financial planning and budgeting as you can estimate your expenses more accurately.
Lead Variety: PPL often provides a wider range of leads since the model focuses on lead generation rather than just phone calls. This gives you access to a diverse set of potential customers who may be at different stages of the buying process, allowing you to target different segments of your target audience.
Ultimately, the choice between PPC and PPL models depends on your specific business needs, budget, and the nature of your industry. If you prioritize quality, higher conversion rates, and direct interaction, PPC might be more beneficial. However, if you prefer cost control, predictable expenses, and a broader range of leads, PPL could be a more suitable option.